I am thrilled to announce that my book is now available on all of the major players in the book reading industry. Paperback, PDF, Kindle, Nook and now iPad/iPhone/iPod Touch!

All in all, it took about 3 weeks to get approval from Apple once I got the book submitted to iTunes via iTunes Producer. I have included links to the respective iTunes stores across the globe where one can buy The Fat Trainer for your iOS device here. If you cannot purchase the book because you are outside one of these countries, please connect with me, and I’ll figure out a solution.

This is a great start to my week and I’m excited to finally see that little orange dot replaced with a green one earlier today (on iTunes Connect).

Tags: iPhone, iPad, iPod Touch, iOS, ebook, apple

I love the competition between Microsoft and Apple. Their products, strategies, business models and promotional tactics vary so much for products that can be seen as so similar. Whether you’re a mac person (that’s me) or not, there is much to study and learn from the both of ‘em. It can be argued that they both get a lot of things right a lot of the time.

Here’s a video comparing the two over the years from The Big Money:

Tags: apple, microsoft, marketing

I love Apple (the computer company). I’ve been a Mac fan since 2003, when I bought an eMac. I do all of my personal and professional work on a Mac. It is just a great machine and I love the ‘intuitiveness’. I of course have an iPod (5G) and an iPod Shuffle for working out.

They just released a whole bunch of new desktop computers and have been touting their ‘greenness’ recently. I think this is a smart tactic, a tad bit late, and about time. Apple prides itself on innovation and being the leader in the technology world. They received some pressure last year from Greenpeace, and did a good job of reacting to it.

Anyway - it is interesting to see how corporations are trying to be green and still make money in this economy.

Tags: marketing, apple