I was just thinking today about an ad that has been showing recently supporting HIgh Fructose Corn Syrup (HFCS). While it is almost impossible to eat food that doesn’t have HFCS in it, we rarely eat the altered sweetener. Originally, I was just going to mention how well structured the campaign is. Take a look at this ad:

While I completely disagree with how the ad minimizes the effects of HFCS, I think it is very well crafted. This is because it gives the uniformed viewer the impression that HFCS is really no different from natural sugar and that any hype that is going around has no foundation. It says that we have no idea why HFCS is bad for you so therefore it isn’t.

But, as I was looking for the above ad on YouTube, I found a video response. It does a great job at answering why to avoid HFCS. Enjoy:

Tags: hfcs, marketing